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Understanding the Savvy Consumer
Have you asked yourself why the pricing of decorative flags greatly varies from site to site? If so, you’ve taken the first step in a pivotal awakening for understanding the Savvy Consumer. Why? and What? are essential questions that drive the Savvy Consumer and separate them from the narrow focused, price-driven consumer.
Quality-driven consumers seek to understand the value-added features manufactures provide, setting their product apart. Savvy Consumers grasp the concept that a price-driven purchase may not necessarily save them money in the long haul. Especially, if the value-added features extend or enhance the life and performance of a product.
Value-Added Features
It’s not a new or shocking concept that there is a direct correlation between value-added features and the pricing of a product. In other words, the more features the higher the price. This model also works in reverse. The fewer the features, the lower the price.
Product research provides purchasing power and the ability to selectively choose those value-added features specific for their personal enjoyment of the product. Application of product knowledge regarding value-added features separate the Savvy Consumer from the rest.
Price to Quality Correlation
As a general rule of thumb, as pricing increases, so does the quality of the product. Consumer’s have a personal responsibility to educate themselves about industry standards for items they are interested in purchasing. Also, they need to know the various features which result in the wide spectrum of pricing. It is important to know the features you want in a product because a quality driven consumer would not spend money on features that are not relevant to their needs or use of the product.
A quality-driven consumer weighs the features of a product, and purchases as many desirable enhancements or features allotted by their budget. Savvy Consumers achieve the most bang for their buck. Their research provides understanding as to what added value features are worth the financial investment.
The price-driven consumer solely focus on finding the lowest price for the item they desire. Therefore, they overlook value added features that extend the life of the product. As well as, their enjoyment while using the product. The price-driven consumer doesn’t necessarily save money over the long haul because the lower the price the less value-added features which can shorten the life & enjoyment of their purchase.
Product Enhancements
The higher the enhancements, the higher the quality which reflects in the pricing.
A quality-driven consumer is motivated to understand the value added by a specific product enhancement. They determine if that enhancement substantiates the increase in price. In the long run, a consumer savvy approach in purchasing saves money, even if the product costs more upfront.
How to become Savvy Consumer of Garden Decor?
You are on the Garden House Flags’ site which means you have an interest in garden products. So, before making your purchase, let us share the quality features of our flags that set them above the industry standards of flag production.
This information will provide you the insight and confidence to proudly stand behind your quality-driven purchase.
As owners, we needed to do our research and hands-on comparisons of the industry standards in outdoor decorative flags. We needed to know that we were bringing our customers the best product possible by understanding the construction and processes used in flag production. Then share that knowledge to help customers make informed and confident purchases.
This information will provide the insight and confidence to proudly stand behind your quality-driven purchase.
Our Research on Decorative Flags
As owners of GardenHouseFlags.com, America’s Premier Online Garden Store, we needed to do our research and hands-on comparisons of the industry standards in outdoor decorative flags. We needed to know that we were bringing our customers the best product possible by understanding the construction and processes used in flag production. Then share that knowledge to help customers make informed and confident purchases.
Becoming Consumer Savvy means taking the time to understand why a certain product can be purchased at several different price points. A quality-driven consumer factors in the added value of enhanced features and qualities between competing products before making a consumer savvy purchase. The price-driven consumer’s solely focuses on purchasing their item at the lowest price possible. They lack concern about the added value features the higher priced items offer that extend the life, beauty and/or functionality of a product. Price should never be the sole determining factor when making any purchase. In the long run, the price-driven consumer usually spends more money to replace or repair the item purchased.
We encourage that you take a moment to educate yourself about the industry standards for outdoor decorative flag printing and production.
This knowledge will provide insight to why flag prices dramatically vary from site to site. There is a correlation between various price points and the level of quality in construction materials & processes.
There is a definite correlation between how a flag’s material & image wear in the outdoor elements and its price. Price accounts for the upgrade in material or processes utilized in a flag’s aesthetic appeal, its movement and its vibrancy in the sun.
Becoming Consumer Savvy
Make the journey from being a price-driven consumer to an educated savvy consumer no matter the allotted budget. The price-driven consumer purchases are based on the lowest price available for the desired item. Therefore, little emphasis is placed upon the quality of materials, features or durability. This approach results in more frequent purchases of the same item because it wears out more readily.
The quality-driven consumer broadens their purchasing decision beyond the price. They factor in the various levels of qualities between competing products, such as unique features, construction materials & processes that account for the price variances.
Consumer savvy is defined by the shrewdness, practical knowledge and ability to make good judgments when purchasing. Being consumer savvy requires three basic steps.
Click here to continue reading Becoming Consumer Savvy Part 2
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